Power Tower – Expanding Shelf Space with Smart Packaging

Developed the name and led the creative direction for a multi-device wireless charging station capable of charging up to 9 devices simultaneously.

Designed packaging to increase visual impact and shelf space presence within Sam’s Club locations.

Strategically expanded the brand’s presence by positioning the product in an adjacent category to drive cross-market visibility.

Solved complex packaging constraints by alternating box orientation to fit within PDQ and retail displays without compromising design or structural integrity.

Successfully produced and shipped with full features and quality intact, meeting both brand and retailer standards.