​NACA - Empowering Communities
Through Affordable Housing
NACA (Neighborhood Assistance Corporation of America) is a
non-profit organization dedicated to making homeownership accessible and affordable for underserved communities.
Campaign Strategy
Enhancing Brand Visibility
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Developed a strategy to increase first-time homeownership through targeted outreach.
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Launched monthly Achieve the Dream events to drive membership and qualification rates.
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Leveraged social media and digital ads to generate demand and increase interest.
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Converted registrations into data-driven insights to present to local government, influencing housing policies.
Print Design
Consistent and Impactful Visuals
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Created uniform office signage, billboards, and event materials to strengthen brand identity.​
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Ensured all print materials adhered to NACA's branding guidelines for cohesive representation.
Social Media Management
Engaging and Informative Content​
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Produced compelling content tailored to NACA's audience, fostering community engagement.​
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Managed social media platforms to boost awareness and interaction.
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Designed digital graphics that boosted registration sign-ups by 300%.
Social Media Analytics
Data-Driven Growth
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Executed targeted Facebook and Google ad campaigns, adjusting strategies based on analytics.​
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Achieved a 120% increase in membership, resulting in 342 members attaining homeownership in 16 months.​
