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YardStix App
The Insight:
College-aged African Americans overindex on social media usage, but are still
limited to a set of emojis created to express the emotions of general market consumers.
The Opportunity:
Create a set of emojis that reflect HBCU campus culture.
The Idea:
YardStix app. The first ever emoji app for black fraternities and sororities
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Background: The black greek community is unique and tight knit with cultural traditions. Being a member of Phi Beta Sigma fraternity, I realized we needed a way to fully communicate to our peers. The app consists of proud iconography
Founding Campuses, Greek Letters, and more.
My contribution: Concept | Naming | Character Design | Animation
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